A tribute to womanhood, fitness, and self-expression.
HYDERABAD, Feb 24 (The CONNECT) – Â This Sunday, Taneira, a Tata brand, partnered with Bengaluru-based fitness company JJ Active hosted a vibrant morning run.
With 3,120 women draped in stunning weaves from across India, People’s Plaza, Necklace Road transformed into a lively celebration of colour, unity, and spirit. A tribute to womanhood, fitness, and self-expression, the Hyderabad chapter of the Taneira Saree Run was flagged off by Mr Ambuj CEO , Taneira  and Coach Pramod from JJ Active.
The Taneira Saree Run celebrates the saree’s adaptability deeply rooted in tradition yet evolving with the modern woman. Beyond clothing, it represents strength, individuality, and an expression of identity, remaining deeply relevant in today’s world.
Encouraging women to embrace movement and break barriers, the event fosters empowerment and well-being. With successful editions in cities like Bangalore, Pune, Ahmedabad, and Chennai, it unites women through shared stories of strength transforming the saree into a powerful thread that connects tradition with progress.
Ambuj Narayan, CEO Taneira, said the saree, a symbol of grace and resilience, continues to empower women as they embrace both their heritage and individuality.
Coach Pramod from JJ Active shared, women who devote themselves to their families’ well-being often find it challenging to make time for their own health. The Taneira Saree Run is a unique initiative designed to empower women to prioritize their fitness in a comfortable and encouraging environment. It provides a platform for them to share inspiring stories of resilience, support one another, and celebrate their journey toward better health, he said.
