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HomeNatConnectMaati Nature Resort Launches #SoilOurPide Drive

Maati Nature Resort Launches #SoilOurPide Drive

A World Soil Day initiative aims at planting at least one lakh saplings by creating #SoilfulMinds in the next five years

KANKAVALI, Sindhudurg, Dec 6 (The CONNECT) – On the World Soil Day this year, Maati Nature Resort, Sindhudurg’s leading ecological and soil-centric tourism destination, has commenced a national-level campaign #SoilOurPride to build consensus and awareness around preservation, protection and nurturing of soil in all forms and establishing the connect of urban and semi-urban citizens with the soil.

The UN’s Food and Agriculture Organisation-driven World Soil Day was celebrated yesterday with the theme “Caring for Soils: Measure, Monitor, Manage,” which underscores the importance of accurate soil data and information in understanding soil characteristics and supporting informed decision making on sustainable soil management for food security.

The initiative will aim at planting at least one lakh saplings by creating #SoilfulMinds in the next five years by generating interests at the grassroots level and uniting civilians to take up the cause.

‘Maati Nature Resort’ has planned this initiative in response to a clarion call given by the Prime Minister to preserve and nurture the country’s ‘Soil’ and to observe ‘Panch Pran’ and ‘Saptarishi’ as part of India’s Amrit Kaal’ where ‘Green Growth’ is one of the objectives. Accordingly, it has charted out a well-elaborated, long-term and sustainable programme to contribute to the Prime Minister’s mission to nurture and work for the soil thereby uniting various stakeholders including a large mass of citizens for the noble cause.

With this, Maati Nature Resort has broadened the footprint of ‘Panch Pran’, as envisaged by the Prime Minister for Amrit Kaal, into an action plan of ‘Panch Sutra’ (five principles), which will unleash and focus on various attributes of Soil, viz. Soil for Ecology, Soil for Entrepreneurship, Soil for Health, Soil for Culture and Soil for Community Development.

Maati Nature Resort’s #SoilOurPride programme has aimed to create One Lakh ‘Soilful Minds’ who will take a pledge and accordingly act to ‘Preserve, Nurture and Nourish’ the spirit of their own soil by committing to certain causes.

Prafull Sawant, Founder and Director of Maati Nature Resort said, “Inspired by the Prime Minister’s vision about Panch Pran and Saptrishi, we have commenced this national-level initiative to integrate urban and semi-urban civilians and other stakeholders to work for various causes related to soil from ecological, entrepreneurial, health, cultural and overall community development standpoints.”

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