A garment may be worn as few as ten times before disposal, according to Ridhi Shah, Chairperson of Young FICCI Ladies Organization
HYDERABAD, Sep 2 (The CONNECT) – Are we buying more clothes than we wear?
A person, on an average, buys 60 per cent more clothing items than they did 15 years ago, but keeps them for only half as long. The average garment may be worn as few as ten times before disposal, according to Ridhi Shah, Chairperson of Young FICCI Ladies Organization (YFLO).
Moderating a round-table conversation on sustainable fashion, Shah said only 1% of all discarded clothing is recycled in the world today. It was in this background that the event was scheduled to sensitize people about the importance of sustainable fashion, she said.
The roundtable featured eminent personalities such as Pinky Reddy, Entrepreneur and Philanthropist, Gaurang Shah, Textile & Fashion Designer, and Shivam Punjya, Founder, of Behno New York, and Saachi Bahl, Founder, Saahra & #ConsciousEffort.
Gaurang Shah said, ‘The world is looking at India for fashion because nowhere else can you find such a rich variety of handcrafted textiles. Every few kilometres, you encounter different weaves, textures, colours, and designs.”
Speaking about Fashion and the influence of social media, Gaurang said, Instagram has “killed my business instead of helping”. It killed 90% of my business and only helped ten per cent. Instagram has become an adda for copycats, he added.
“Sustainable fashion to me is about being honest. Fashion creation inherently leaves a footprint, but by being mindful and working within existing systems, we can minimize our impact. We’re proud to contribute to showcasing Indian luxury globally, particularly in areas like leather goods, where India is reclaiming its age-old heritage.”, said Shivam Punjya.
