To focus on logo designing, brand decks, merchandise, packaging, and visual identity solutions and create exciting stories around brands through strategic creativity
GURUGRAM, Apr 1 (The CONNECT) – CYK Hospitalities, a leading F&B consultancy firm known for its expertise in developing innovative dining experiences, has announced the launch of Logical Showsha, a design agency based in Gurgaon.
The new venture will focus on logo designing, brand decks, merchandise, packaging, and visual identity solutions and create exciting stories around brands through strategic creativity. While designing logos, menus, and merchandise for cafes, kiosks, and restaurants is a long assist of CYK, the new venture is a strategic move to extend its services into other various domains.
Logical Showsha is all about transforming the business through innovative design solutions and visual storytelling that will help the brands find their way. It aims at providing innovative design solutions that will influence the people and fulfill the brand’s core values and identity in every concept.
CYK Hospitalities launched the pilot phase in December last year and has worked with many prominent brands, proving its prowess in creative branding. Some of the brands that CYK Hospitalities under its new venture Logical Showsha are, The Central Delhi from the House of Minar, (designing the visual identity to brand identity that resonates with the premium appeal of a luxury fine-dining restaurant), Himalayan Trove, a resort in Almora providing unique experience to their guests in dome-shaped rooms, producing designs that line up with the root culture of the brand, and Sodhilicious, one of the finest bakeries where they produced lively packaging and marketing materials for a playful, and engaging brand personality.
Pulkit Arora, Director, CYK Hospitalities, stated, “Logical Showsha is a result of our consistent efforts to innovate. Over the years, we have successfully transformed ideas into impactful branding solutions, and Logical Showsha will allow us to extend that expertise to a broader audience.”
“The Logical Showsha is where we begin the creation of the destination, modified into different, new, and unique forms of identity for brands,” said Simranjeet Singh, Director, CYK Hospitalities.
With Logical Showsha, CYK Hospitalities continues to reinforce its commitment to delivering creative excellence, empowering businesses with distinct and impactful brand identities.
