Plans To Add 30 More Telugu States
Burgerman believes in slow cooking and we are the opposite to fast food, Sunil Cherian, Founder and CEO, said.
HYDERABAD, Aug 13 (The CONNECT) – Burgerman inaugurated two cafes in Hyderabad, one at Banjara Hills and the other at Madhapur taking the brand’s strength to 20 outlets.
The brand which predominantly has a presence in South India chalked out expansion plans in Telugu states.
Sunil Cherian, the Founder and CEO, who shot into fame in 2006 for the brand’s 133 kiosks of 25 sq ft turned a college business plan into a commercial venture said he has chosen a franchise model for the expansion plans, he added
They plan to open 30 more stores in the next year in Telugu states. The franchisees are likely to invest INR 15 crore as 20 outlets will come up in Hyderabad itself and the remaining ten in rest of Telangana as well as in Andhra Pradesh.
The typical store has to have an area anywhere between 600 sq ft to 1700 sq ft. And needs to invest 40 to 50 lakhs.
Youth-friendly ambiance!
On the expansion in South India, Cherian said the target is to reach a 100 outlets in the next three years.
Since its launch, it has been the go-to comfort spot for teenagers, college students, and busy professionals.
Contrary to the notion that Burgers as junk food, Burgerman through its reengineering process offers ingredients sourced directly from farms, guilt-free burgers, which are healthy, modern, and nutritious, Cherian said.
“India is the youngest nation in the world and we see a great future for our brand,” he said. “We believe in slow cooking. We are the opposite to fast food,” he added.
