Over 1000 pet parents joined forces as Zigly partners with 5 NGOs to distribute the collected accessories to pets in need.
NEW DELHI, Apr 12 (The CONNECT) – Over a thousand pet parents joined a community initiative by Zigly, India’s first tech-enabled omni-channel pet care brand.
The month-long campaign, held from March 1st to 31st 2024, invited pet parents to visit Zigly experience centres and donate used pet accessories to benefit stray animals.
Zigly, a Cosmos First brand, partnered with 5 animal welfare organizations to distribute the donated products to municipal shelters, rescue homes and groups taking care of street animals. The timely support provided essentials to animals who lack even basic amenities.
The donated items included collars, leashes, harnesses, beds etc. Zigly offered the donors discounts up to Rs. 500 on new pet accessories purchased for their pets.
Sushen Roy, Business Head, Zigly said the initiative has made a positive impact on the lives of animals in need.
Zigly’s campaign shows the power of the community in addressing the needs of stray animals. The overwhelming response highlights the growing awareness and commitment to pet care in India, he said.
Zigly is a D2C omnichannel platform for pet care – food, products, healthcare, grooming, vet consultation, and behaviour consultation, and more. With multiple experience centres across India (Delhi, Punjab, Karnataka, Uttar Pradesh, Madhya Pradesh, Uttarakhand, Haryana, Rajasthan), Zigly is planning to expand their physical presence by opening new stores in other major cities.