The new OET brand features an enhanced suite of products, prominently showcased on an intuitive new website.
MUMBAI, 27 May (The CONNECT) – OET, a leading English language test provider, has launched a revitalized brand and a comprehensive suite of new brand creatives.
This initiative aims to better meet the dynamic needs of healthcare professionals globally, underscoring OET’s commitment to supporting nurses, doctors and healthcare workers throughout their careers, and simplifying their journey towards global professional success, the platform said.
For over a decade, the OET test has been at the forefront of English language testing for healthcare. The refreshed brand builds on this legacy, enhancing and synthesising its offering to outpace competitors in the healthcare sector and solidify its position as a market leader.
The rebrand includes a new creative identity, an updated website, and a brand film directed by Dentsu Creative.
The film tells the story of a Kerala nurse and a successful OET Test candidate, Revathy Subhash. It recounts Revathy’s journey from India to the UK, her childhood aspirations to work overseas, and how OET unlocked her dream of living in England. The film illustrates how OET serves as a bridge for healthcare professionals to achieve their global ambitions.
Revathy Subhash and her husband, who met in nursing school, shared a dream of working in Europe. They faced a significant hurdle: their proficiency in English. Recognising the importance of language skills for their migration journey, Revathy and her husband turned to OET for assistance.
“OET provided me the resources, online classes, practice tests, and follow-ups I needed. With OET, I knew I was on the right track. We received the support to elevate our language skills, so we could live the life we dreamed of in the UK,” said Revathy Subhash.
Marco Delgado, OET’s Chief Experience Officer, said the new brand platform and campaign allow the company to cultivate a nurturing community and environment for our healthcare professionals around the world, built around our market leading OET test.
Executive Creative Director of Dentsu Creative, Sarah McGregor said the brand film embodies OET’s customer journey simply, yet effectively.
The new OET brand features an enhanced suite of products, prominently showcased on an intuitive new website, ensuring easier access to resources at all career stages.
