The brand offers contemporary lifestyle diamond, gold, platinum and studded jewellery under its flagship brand
MUMBAI, Aug 14 (The CONNECT) – The Initial Public Offering of BlueStone Jewellery & Lifestyle Limited was subscribed 2.7 times on the final day of bidding, yesterday.
The issue received bids of 4,46,20,386 shares against the offered 1,65,14,421 equity shares, at a price band of ₹492-517, according to the data available on the stock exchanges.
Retail Portion and Non-Institutional Investors Portion were subscribed 1.35 times and 0.55 times respectively, whereas Qualified Institutional Buyer Portion was subscribed 4.28 times.
Axis Capital Limited, IIFL Capital Services Limited (formerly known as IIFL Securities Limited), and Kotak Mahindra Capital Company Limited are the book-running lead managers, and KFin Technologies Limited is the registrar to the Offer.
BlueStone Jewellery and Lifestyle Limited offers contemporary lifestyle diamond, gold, platinum and studded jewellery under its flagship brand, BlueStone. The BlueStone brand was launched in 2011 and has over the years grown to become a leading brand among Leading Jewellery Retailers. It is a digital first direct-to-consumer (DTC) brand focussed on ensuring a seamless omnichannel experience for customers and is the second largest digital-first omni-channel jewellery brand in India, in terms of revenues in Fiscal 2024.
It retails its products through its website www.bluestone.com and its mobile application available on iOS and Google Play Store, in addition to its pan-India network of stores. It is among the few Leading Jewellery Retailers* with a pan-India presence with 275 stores across 117 cities in 26 States and Union Territories in India, as of March 31, 2025, servicing over 12,600 PIN codes across India.
The company, as a design-led brand, offers a variety of designs across various price points tailored to various occasions and customer preferences. It focuses on designing jewellery for women, men and couples between the ages of 25 to 45 years who value unique designs, modern styles and tend to discover brands through social media or online channels.
It has a wide range of product offerings includes rings, earrings, necklaces, pendants, solitaires, bangles, bracelets and chains cater to diverse customer segments and are retailed at varied price points.
