Asian Tea Alliance meet to foster regional collaboration, drive innovation, and honour outstanding small tea growers
KOLKATA, Nov 7 (The CONNECT) – The annual Asia Tea Alliance (ATA) held its meeting today in Kolkata, bringing together tea industry leaders, representatives from apex associations, and Tea Boards from across Asia’s largest tea-producing nations. This event was hosted by global sustainability organization – Solidaridad and the Indian Tea Association.
The summit witnessed participation from key tea associations and representatives from the Tea Boards of India, Sri Lanka, Bangladesh, Nepal, Indonesia, and China. ATA, unite with the vision of advancing a sustainable and resilient tea sector in Asia, has become a central platform for collaboration, policy development, and knowledge exchange among Asia’s tea-producing countries.
In its commitment to addressing the tea industry’s evolving challenges, the Asia International Tea Summit provided a platform for in-depth discussions on critical issues, including sustainability, market volatility, and climate impacts on tea production. These discussions underscored the urgent need for coordinated action across the region to build resilience and promote the economic welfare of smallholders who form the backbone of the industry.
Hemant Bangur, Chairman, Asia Tea Alliance, said tea is a cornerstone of rural economies in Asia, but the challenges we face today require collaboration and innovation. Formed to address the multifaceted challenges faced by tea producers in Asia, the ATA is committed to creating a more resilient and prosperous tea sector, he said.
The summit also spotlighted the growing importance of carbon trading opportunities, aligning with global sustainability goals, and enhancing tea quality through technology and innovation. In response to market demands, ATA members explored collaborative measures to reduce carbon footprints, establish fair pricing mechanisms, and promote responsible sourcing across Asian markets.
Honouring Excellence: Â To celebrate and recognise excellence among small tea growers, the Asia Tea Alliance hosted a award ceremony honoring innovation and quality in tea production. The awards were categorised to reflect both machine-made and handmade artisanal teas, acknowledging small growers who uphold the highest standards in each segment. Rituparna Sen Gupta, an acclaimed film personality and prominent supporter of social and environmental causes, was the guest of honour and presented the awards.
