To Build Global Omnichannel and Chatbot Integration
MUMBAI (The CONNECT)  – Global communications platform and Oracle PartnerNetwork member Infobip and global technology business Oracle are collaborating to build an integration between Infobip’s intelligent chatbot-building platform and omnichannel solutions and Oracle Fusion Cloud Responsys Campaign Management.
The integration enables businesses and brands using Oracle Responsys Campaign Management to offer consumers rich conversational experiences and AI-driven chatbot services that enhance loyalty and boost sales.
As consumers seek a deeper connection with brands, rich conversational messaging channels such as chat apps and RCS are growing. For instance, some 4.9 billion business messaging users worldwide use rich messaging, 2.8 billion use WhatsApp, and 1.5 billion use RCS, according to Mobilesquared. However, to seize the opportunities of such channels, businesses need innovative services such as conversational AI and chatbots to provide tailored and conversational experiences for customers.
Businesses and brands using Oracle Responsys Campaign Management can now create conversational experiences and use intelligent chatbots to drive engagement through Oracle’s integration of Infobip’s channels like chat apps, social media messaging, RCS, and its chatbot-building platform.
