Smartphone brand collaborates with Shantanu & Nikhil
MUMBAI, Feb 19 (The CONNECT) – Smart phone brand  Motorola has partnered with renowned Indian fashion designers Shantanu & Nikhil for the launch of ‘Motorola Peach Muse’ collection that is inspired by motorola edge40 neo in PANTONE Color of the Year 2024- Peach Fuzz.
Motorola is the first and only smartphone brand to have a multi-year exclusive collaboration with PANTONE™, in line with its commitment to differentiate with design and colours while enriching people’s lives through meaningful innovation.
Shantanu and Nikhil, known for their impeccable craftsmanship and visionary aesthetics, have lent their creative genius to curate five exclusive ensembles in the mesmerizing Peach Fuzz color palette, perfectly complementing the allure of the edge 40 neo.
India’s leading influencers like Abhinav Mehta and Juhi Godambe have enthusiastically embraced the Motorola Peach Muse collection, showcasing these exquisite ensembles in a captivating video that encapsulates the essence of Fashion meets Tech.
The campaign conceptualized and executed by Barcode Entertainment has already captured the imagination of millions, garnering an impressive 2M likes and sparking 4.4K comments from engaged viewers. This unprecedented level of engagement underscores the resonance of the Motorola Edge 40 Neo and its embodiment of sophistication and contemporary flair.
Shivam Ranjan, Head of Marketing – Motorola Asia Pacific, said, the partnership demonstrates the company’s commitment to pushing the boundaries of style and originality, not just in the products but also in its marketing strategies.
