The gentle yet effective formula helps wash away impurities and daily grime while preserving vital moisture.
Vegan beauty brand Plum has launched a face wash based on rice water and Niacinamide
Harnessing the time-tested magic of rice water, celebrated for centuries for its intense hydration and skin-brightening qualities, and supercharged with niacinamide—a powerhouse form of Vitamin B3 known for its ability to minimize pores, even out skin tone, and boost skin’s overall radiance— Simply Bright Face Wash is a game-changer in one’s daily routine, the band claims.
The gentle yet effective formula works to deeply cleanse without stripping your skin of its natural oils, washing away impurities and daily grime while preserving vital moisture.
