The company is highlighting its flagship eco-friendly green wire, Conflame Green +, which boasts numerous features beyond its environment-friendly nature.
NEW DELHI, May 27 (The CONNECT) –KEI Wires and Cables today announced the launch of Conflame Green + , its revolutionary house wire which protects lives, saves cost and marks a significant stride towards safety and sustainability in the domain of eco-friendly electrical solutions.
The brand has unveiled its advertising campaign showcasing the Royal Challengers Bengaluru team, featuring renowned players such as Virat Kohli, Mohammad Siraj, and Dinesh Karthik. The ad illustrates the brand’s emphasis on sustainability and new age living as Conflame Green + FRLS – Flame Retardant Low Smoke.
These cables are fire resistant which are used at the locations that are more prone to fire. Flame Retardant Low Smoke PVC compound which is present in the cable, makes sure the release of low smoke compared to other wires with PVC coating.is made to keep homes safe and the environment, safer, KEI claimed.
In this advertisement, the company is highlighting its flagship eco-friendly green wire, Conflame Green+, which boasts numerous features beyond its environment-friendly nature. These include electricity saving capabilities, life-saving attributes in the event of a fire, and its overall safety for homes.
By drawing a parallel to an All Rounder in cricket, known for excelling in batting, bowling, and overall performance, the ad underscores how the Conflame Green+ wire fulfils various household requirements effectively, akin to the versatility of a cricket all-rounder.
The campaign will be visible on TV during the cricketing action, print medium, digital and social media space, influencer based marketing activities will keep the atmosphere buzzing.
Innovative OOH and branding in Metro trains is also on the cards to take visibility to a new high.
Anil Gupta, Chairman -Cum- Managing Director, KEI Industries Ltd. said, the player of international stature gives a synergy with the product features of brand KEI. India is a cricket frenzy nation and with this partnership, “we aim to leverage T20 league to build and strengthen our brand awareness and connect with our target audience across the globe, Gupta said.
Akshit Diviaj Gupta, Director, KEI Industries Ltd.said, the lovability and fan following of RCB will help to increase KEI brand recognition across the nation.
