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Newspaper distribution stablises, says print industry

The newspaper distribution across India has largely stabilised ranging from 75- 90% of the base number of February, with the exception of a few cities, the industry said in a joint statement.

Newspapers have been categorised as an essential commodity by our Government, for the right reasons.

“In the early days of the lockdown, like most businesses, we too struggled with setting up production processes which would have to be compliant with the very notion that newspapers were safe and not carriers of virus. We had to move swiftly to address the sanitisation at the plant floors, education, safety and sanitisation of the vendor network and the safety of our large workforce,” the statement signed by several newspaper managements said.

The newspaper distribution across India has largely stabilised ranging from 75- 90% of the base number of February, with the exception of a few cities, the industry said.

“We have undertaken education and sensitisation drives with our reader base to apprise them of the safety measures we have deployed at every level to make the newspaper safe in their hands,” it said.

“We take pride in having fulfilled our responsibility to deliver credible news through our newspapers to our readers. Through the massive feedback we are receiving via WhatsApp and email messages from our readers, we estimate that due to more time in hand, our readers' average time spent reading the newspaper has gone up by 50%,” it said and added: “We remain committed to our readers and advertisers, as always.”

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