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Happy Diwali! KIKO TV app clocks 30% M-o-M rise

Social Commerce channel supports #VocalForLocal, #MadeInIndia

KIKO TV is available on both Android and iOS and the app has crossed 120k downloads since its launch, with a weekly increase in the active users by 20%.

MUMBAI, Nov 14 (BNC Network) KIKO TV, India’s first AI-based short video E-Commerce & Entertainment platform, has witnessed a 30% month-on-month increase in the social commerce vertical. The Kiko which was launched a few months ago, amidst the pandemic, released its in-app shopping feature last month and since then has seen an upsurge.

Supporting and showcasing the #VocalForLocal and #MadeInIndia sentiment, KIKO TV provides products only from Indian local vendors.

With the social commerce market booming in India and small businesses looking at new ways of reaching out to customers, KIKO TV foresees this as an excessively big market to capitalise and grow in. Live bidding, live shopping, live interaction with the vendors is a space that is not tapped yet and holds the potential to thrive. KIKO TV will be focusing on this in the coming months.

Neeta Chawla, CSO, KIKO TV said, "We are delighted to have witnessed such tremendous growth for KIKO TV in its initial phase and our social commerce feature has played an important role. We are one of the few apps in the short format app market, to offer this feature, and we are seeing great demand, especially in Tier 2 and Tier 3 cities of India.”

Stating that Social Commerce in India is still a niche segment and holds, she said the feature has a lot of potential to grow. Kiko’s aim is to enable every store owner to have a virtual store to facilitate customers across the country use video content of the product and streaming live sales sessions.

KIKO TV recently launched new features; “Deal of the Day” Discount and live-stream shopping, for its users as a festive offering. The start-up is consciously putting in efforts to provide the best when it comes to Social Commerce. KIKO TV is available on both Android and iOS and the app has crossed 120k downloads since its launch, with a weekly increase in the active users by 20%.

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