#HarSafarRoshan Campaign
Created by grapes, Eicher strengthens the brand’s message of Nayi Soch, Naye Raaste. #HappyDiwali
MUMBAI, Nov 11 (The CONNECT) – On the occasion of Diwali, Eicher launches the #HarSafarRoshan. film, depicting the impact that genuine gestures can have in making the occasion a little more joyous and safe for others.
Conceptualised and executed by Grapes, the film showcases a woman bus driver ensuring that her colleague and friend reaches home safe after having worked late during the festival.
worked late during the festival.
It also strengthens the brand’s message of Nayi Soch, Naye Raaste. #HappyDiwali
