Women To The Fore In Home Run

Women are no longer mere influencers in the homebuying process, but independent decision makers, says Anarock study.
MUMBAI, Mar 8 (The CONNECT) – More Indian women than ever before are financially empowered to buy their own homes, a study shows.
Concessional stamp tax for properties registered in a woman’s name and special housing loan programmes have also made it easier for women to invest in real estate, says realty consultancy ANAROCK.
Women today are no longer mere influencers in the homebuying process, but independent decision makers and are buying homes for either self-use or investment, Santhosh Kumar, Vice Chairman – ANAROCK Group, said. A whopping 78% women homebuyers prefer to buy homes for end-use, and 22% will do so for investment, according to the latest ANAROCK Consumer Sentiment Survey.
If we look back in H2 2021, this end-use vs investment ratio stood at 74:26.
The survey also finds that 61% women respondents see housing as the preferred investment asset class. About 16% prefer the stock market, and 14% pick gold.
Of the total of 5,510 survey participants, women comprised a 50% share.
Notably, 3BHKs are the most favoured configurations for a significant 57% women respondents, followed by 29% women home seekers voting for 2BHKs. Around 9% are looking for 4BHK homes or larger.
In terms of budget ranges, nearly 36% of respondent women home seekers prefer to buy mid-segment housing (priced INR 45 – 90 lakhs), followed by 28% preferring premium homes priced between INR 90 lakhs and INR 1.5 Cr. A significant 23% prefer to buy luxury homes priced >INR 1.5 Cr, and just 20% will settle for affordable homes priced