Dalmia Cement is making a tectonic shift in its brand focus with its new campaign RCF Strong toh Ghar Strong featuring Bollywood superstar Ranveer Singh
MUMBAI, Feb 19 (The CONNECT) -Taking the onus of guiding customers with right usage of cement in the most critical part of the house – Roof Column Foundation – Dalmia Cement is making a tectonic shift in its brand focus with its new campaign RCF Strong toh Ghar Strong featuring Bollywood superstar Ranveer Singh
The new customer-centric messaging is aimed at creating awareness amongst the home builders and contractors in choosing the right cement, using it in the right way and following best construction practices to build their dream homes, a company press release said.
The campaign will be launched through a comprehensive multimedia approach with Ranveer adding much efficacy to the brand’s message of predominant technical knowledge, and peerless service, as amplified by the slogan, “RCF Strong toh Ghar Strong”.
Puneet Dalmia, MD & CEO, Dalmia Bharat Limited, said, constructing of a generational asset with the proper application of cement and technical expertise not only ensures structural integrity, but also represents an investment for life.
“Our new brand campaign manifests not just an eminent legacy, but also a commitment to consumer centricity – it conveys a core message that building a home with due care means building it for generations to come,” he said.
Ranveer Singh said, together, he and Dalmia Cement, aim to educate individuals to make informed choices, ensuring that every structure stands the test of time.”
